![\"Embed](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/embed-tripadvisor-reviews-in-wordpress-in-post.png\")
<\/figure>\nWhy Embed TripAdvisor Reviews in WordPress?<\/h4>\n
Positive TripAdvisor reviews can convince people to choose your hotel, restaurant, or tour company over your competitors. And showing these reviews directly on your WordPress website allows visitors to see real guest experiences without visiting a third-party site. <\/p>\n
This helps build trust right away.<\/p>\n
People can read genuine feedback from your past guests, which makes them more confident about choosing your business. When travelers or diners see positive reviews, they\u2019re more likely to book a stay<\/a>, make a reservation, or join a tour.<\/p>\n Here are some key reasons to add TripAdvisor reviews to your WordPress site:<\/p>\n Plus, I\u2019ve spoken to many tour operators who feature customer reviews directly on their websites, and they tend to convert better. This is simply because visitors can see real proof that others enjoyed their experience.<\/p>\n Now, let\u2019s start embedding TripAdvisor reviews on your WordPress website. <\/p>\n Here\u2019s a quick overview of all the things I\u2019ll share in this guide:<\/p>\n For this tutorial, I\u2019ll use the\u00a0Smash Balloon Reviews Feed<\/a>\u00a0plugin. This is the\u00a0best product review WordPress plugin<\/a> for pulling reviews\u00a0from multiple platforms, including TripAdvisor.<\/p>\n At WPBeginner, we\u2019ve thoroughly tested the plugin in real WordPress setups. Check out our full Smash Balloon review<\/a> for all the details.<\/p>\n What\u2019s great about this plugin is that it gives you two ways to connect your site to TripAdvisor. If you prefer, you can use TripAdvisor\u2019s official API. But for most people, the easiest option doesn\u2019t require any code or API keys \u2013 just a link to your TripAdvisor page.<\/p>\n In this guide, we\u2019ll use the simple method so you can get set up in minutes.<\/p>\n First, you\u2019ll need to sign up for Reviews Feed Pro<\/a> on Smash Balloon\u2019s website. This plugin is specifically designed to pull in reviews from multiple platforms, including TripAdvisor, and display them beautifully on your WordPress site.<\/p>\n On the Smash Balloon website<\/a>, click \u2018Get Started Now,\u2019 choose a plan, and follow the signup process.<\/p>\n \ud83d\udca1 Note: <\/strong>To display TripAdvisor reviews, you\u2019ll need the Smash Balloon Reviews Feed\u2019s Elite<\/strong> plan<\/a> or the All Access Bundle<\/strong> that has all the Smash Balloon plugins. <\/p>\n<\/div>\n After purchasing the plugin, you can download the Reviews Feed Pro file to your computer. Or you can copy the license key and store it somewhere safe.<\/p>\n Then, head to Plugins <\/strong><\/strong>\u00bb<\/strong> Add New Plugin in your WordPress dashboard to install and activate the plugin.<\/p>\n On the next screen, you can use the \u2018Upload Plugin\u2019 button to add the Reviews Feed Pro zip file.<\/p>\n Or you can use the search bar to quickly find the Reviews Feed plugin. Click the \u2018Install Now\u2019 button and then \u2018Activate\u2019 in the relevant search result.<\/p>\n If you need help, see our guide on how to install a WordPress plugin<\/a>.<\/p>\n Once the plugin is active, you\u2019ll see a new\u00a0Reviews Feed\u00a0menu item in your WordPress dashboard. This is where you\u2019ll manage all your review feeds and customize how they appear on your site.<\/p>\n Now, let\u2019s go to Reviews Feed <\/strong><\/strong>\u00bb<\/strong> Settings.<\/p>\n In the \u2018General\u2019 tab, you can enter your license key and click \u2018Install Pro\u2019 to verify it. This will unlock all the Reviews Feed Pro features.<\/p>\n Now it\u2019s time to set up your TripAdvisor review feed.<\/p>\n To get started, you need to first navigate to\u00a0Reviews Feed \u00bb All Feeds<\/strong>\u00a0in your WordPress dashboard<\/a>. Then, click the \u2018Add New\u2019 button to create your first feed.<\/p>\n This will open the feed creation wizard that walks you through the setup process.<\/p>\n Next, click \u2018Add Source\u2019 and choose \u2018TripAdvisor\u2019 from the list of available review platforms. This tells the plugin that you want to pull reviews specifically from TripAdvisor.<\/p>\n Click \u2018Next\u2019 to continue to the connection settings. <\/p>\n The plugin will then ask for your TripAdvisor page URL.<\/p>\n You can simply paste the URL<\/a> of your business\u2019s TripAdvisor page into the field provided. This is how the plugin knows which reviews to fetch. Just make sure you have the full URL to your page.<\/p>\n \ud83d\udca1<\/strong> Note:<\/strong> How does this method work without an API? The plugin acts like a browser, visiting your public TripAdvisor page to gather the latest reviews. It then formats and displays them on your site automatically.<\/p>\n<\/div>\n For example, here\u2019s what it might look like:<\/p>\n After entering your URL, click \u2018Finish\u2019 to establish the connection.<\/p>\n The plugin will test the connection and confirm that it can access your TripAdvisor reviews.<\/p>\n Once the connection is successful, you can click \u2018Next\u2019 to move on to the design and customization options.<\/p>\n This will take you to the Reviews Feed visual editor, where you\u2019ll make your reviews look exactly how you want them on your WordPress site.<\/p>\n With your TripAdvisor connection established, you can now customize how your reviews will look on your hotel, restaurant, or travel website<\/a>.<\/p>\n On the next screen, Reviews Feed Pro will prompt you to select a template.<\/p>\n Here, I\u2019ll use the default one, but you can choose the one that fits your style best. Click the \u2018Next\u2019 button to continue.<\/p>\n Next, you\u2019ll see the visual feed customizer.<\/p>\n The customizer gives you a live preview, so you can see changes as you make them.<\/p>\n From here, you can start customizing your TripAdvisor reviews feed by choosing a template design. Simply click on the \u2018Layout\u2019 tab, and you\u2019ll see three options:<\/p>\n I went with the Carousel layout, but you can choose the one that suits your site design<\/a> best.<\/p>\n While you\u2019re here, you can adjust other display settings, like the number of reviews to show and how much of each review text to display (on mobile, tablet, and desktops).<\/p>\n For the number of reviews to display, I recommend showing at least 6-8 reviews per page to give visitors a good sense of your customer satisfaction.<\/p>\n There are a lot more you can do on this visual editor, such as:<\/p>\n For each of those settings, you can customize colors, padding, and other styling details to match your website\u2019s design.<\/p>\n Next, you might want to check out the \u2018Settings\u2019 page, where you can access filtering options.<\/p>\n This is where you can control which reviews appear on your site. For example, you might want to show only 4-star and 5-star ratings<\/a> to highlight your best customer feedback.<\/p>\n You can even filter reviews by specific words, for example, choose only to show or hide reviews that contain certain terms.<\/p>\n The live preview updates instantly as you make changes. This makes it easier to experiment with different settings until you find the perfect combination for your site.<\/p>\n There\u2019s also a moderation option that puts you in complete control of what gets shown. When it\u2019s enabled, you can approve or hide individual reviews before they show up on your site.<\/p>\n Once you\u2019re happy with how everything is set up, click \u2018Save\u2019 to store your customizations. Your review feed is now ready to embed on your website.<\/p>\n Now it\u2019s time to actually display your TripAdvisor reviews on your hotel, travel, or restaurant website<\/a>.<\/p>\n Reviews Feed Pro gives you two main ways to showcase your reviews: on specific pages or in widget areas like your sidebar or footer<\/a>. <\/p>\n Let\u2019s walk through how to do both.<\/p>\n To add reviews to a specific page, start in the visual feed customizer by clicking the \u2018Embed\u2019 button.<\/p>\n This opens the embedding options, where you can choose exactly where you want your reviews to appear.<\/p>\n In the popup, you can select \u2018Add to a Page\u2019 and choose the WordPress page where you want your reviews to display.<\/p>\n This could be your homepage<\/a>, about page, or a dedicated testimonials page.<\/p>\n Click \u2018Add\u2019 at the bottom of the popup to continue.<\/p>\n This will take you to the WordPress block editor<\/a>.<\/p>\n Simply click the plus (+) icon and add a new Reviews Feed block wherever you prefer.<\/p>\n Next, if you have more than one review feed, you\u2019ll need to select which one to add to this page.<\/p>\n On the right-hand panel, simply click to expand the dropdown menu and choose the TripAdvisor reviews feed.<\/p>\n The Reviews Feed block will then automatically add the TripAdvisor reviews to your content editor<\/a>.<\/p>\n You can go ahead and move it around to position the reviews wherever you\u2019d like.<\/p>\n Before publishing, you can preview the page<\/a> to make sure the TripAdvisor reviews feed has been added to your page content.<\/p>\n If everything looks good already, click \u2018Update\u2019 to save your changes and make the reviews live on your site. Visitors will now see your TripAdvisor reviews displayed beautifully on that page.<\/p>\n For a site-wide display, you can start by clicking the \u2018Embed\u2019 button inside the Reviews Feed.<\/p>\n Just keep in mind that your theme needs to support widgets for this to work.<\/p>\n In the popup that appears, choose \u2018Add to a Widget\u2019 from the options.<\/p>\n This will then take you to the WordPress widget management area.<\/p>\n Click the plus (+) icon in your chosen widget area (like a sidebar<\/a>) and search for the Reviews Feed block.<\/p>\n Then, go ahead and add this block to display your TripAdvisor reviews.<\/p>\n If you have multiple review feeds, you\u2019ll need to select the one you want to embed.<\/p>\n In the right-hand panel, open the dropdown<\/a> and click on the TripAdvisor reviews feed you just created.<\/p>\n You\u2019ll then see the reviews in your widget management area.<\/p>\n With that done, click the \u2018Update\u2019 button to save your widget settings.<\/p>\n Your TripAdvisor reviews will now appear in the sidebar (or footer) of every page on your site, giving you maximum visibility for your customer feedback.<\/p>\n This is how it looks on our demo site:<\/p>\n Expert Tip: <\/strong>If you don\u2019t see any widget areas on your website, then you may be using a newer block theme. You can read our guide on how to use the full site editor<\/a> for more information. <\/p>\n<\/div>\n If you run into any errors with your review feeds, you will want to quickly fix them. Here are some common scenarios and simple tips to help you update your reviews with ease.<\/p>\n The reviews not displaying can happen for a few reasons.<\/p>\n You can start by checking that your feed is set to \u2018Published\u2019 and that you haven\u2019t accidentally\u00a0set filters that exclude all your reviews.<\/p>\n If reviews still aren\u2019t showing up, go to Reviews Feed \u00bb Support<\/strong> and look at the System Information. You can find Error Logs at the end of this panel, so you can see if any issues are preventing the plugin from fetching your reviews.<\/p>\n If you\u2019ve just received a great new review on TripAdvisor and don\u2019t see it on your site right away, don\u2019t worry.<\/p>\n To keep your website running fast, the plugin caches<\/a> your reviews (stores them temporarily).<\/p>\n For details on how to fix this, you can see our guide on how to clear the cache in WordPress<\/a>.<\/p>\n While this guide uses the simple URL method, Reviews Feed Pro also offers an optional API<\/a> connection for developers. If you chose to set up your feed using that advanced method and your reviews stop displaying, the issue may be with your API credentials.<\/p>\n To fix this, go to Reviews Feed \u00bb Settings<\/strong> and navigate to the TripAdvisor section to ensure your API keys are correct.<\/p>\n If needed, you can also update your API keys from here.<\/p>\n Overall, I recommend checking your reviews feed monthly to ensure everything is working smoothly. TripAdvisor occasionally updates its system, which can affect how plugins connect to its data.<\/p>\n When in doubt, don\u2019t hesitate<\/strong> to contact Smash Balloon\u2019s support team. They can help quickly identify connection issues that might not be obvious.<\/p>\n TripAdvisor reviews are great, but combining them with reviews from other platforms can give your hotel, restaurant, or travel business even more credibility<\/strong>. Many businesses use reviews from multiple sources to give visitors a fuller picture of their reputation.<\/p>\n With Reviews Feed Pro, you can easily pull in feedback from Google My Business, Facebook, and Yelp \u2014 all using the same plugin and setup you\u2019ve already learned.<\/p>\n You can create separate feeds for each platform and display them on different pages, or mix everything into a single rotating feed.<\/p>\n This works especially well because not everyone uses the same review site. Some people trust Google reviews most, while others rely on Facebook or Yelp when deciding where to go.<\/p>\n For a complete guide on setting up reviews from these other platforms, check out our detailed tutorial on\u00a0how to show Google, Facebook, and Yelp reviews in WordPress<\/a>.<\/p>\n Here are the answers to a few common questions that I get about showing reviews in WordPress.<\/p>\n How do I extract reviews from TripAdvisor and add them to my WordPress site?<\/strong><\/p>\n The easiest way is to use a plugin like Smash Balloon Reviews Feed<\/a>. It automatically pulls your latest TripAdvisor reviews and displays them beautifully on your website (no need to copy and paste anything manually).<\/p>\n Does Tripadvisor have an API?<\/strong><\/p>\n Yes. TripAdvisor offers an API<\/a> that lets developers access business information and reviews directly. However, it\u2019s mainly intended for approved partners and requires API credentials, which can be tricky to manage for most users.<\/p>\n Do I have to use the TripAdvisor API to show reviews?<\/strong><\/p>\n No. With Reviews Feed Pro<\/a>, for example, you don\u2019t need to deal with complex API setups. You can simply connect your TripAdvisor page by URL, and the plugin will automatically fetch and display your reviews.<\/p>\n But if you prefer more control, you can still connect via API because the plugin supports both methods.<\/p>\n I hope this guide has helped you embed TripAdvisor reviews in WordPress.<\/p>\n However, adding TripAdvisor reviews is just one way to build trust and credibility with your potential clients. There are many other forms of social proof you can add to make your site even more persuasive and engaging.<\/p>\n Here are other guides you might find helpful:<\/p>\n If you liked this article, then please subscribe to our\u00a0YouTube Channel<\/a>\u00a0for WordPress video tutorials. You can also find us on\u00a0Twitter<\/a>\u00a0and Facebook<\/a>.<\/p>\n The post The Easy Way to Embed TripAdvisor Reviews in WordPress (No API Required)<\/a> first appeared on WPBeginner<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" If you run a hotel, restaurant, or tour business, you already know how much TripAdvisor reviews can impact your bookings. They build trust, boost visibility, and can be the difference between a casual visitor to your website and a paying customer. When I first tried displaying TripAdvisor reviews on a WordPress website, I realized how […]<\/p>\n","protected":false},"author":1,"featured_media":1376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\n\n
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Step 1: Install and Activate Smash Balloon\u2019s Reviews Feed Pro<\/h4>\n
![\"Smash](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2020\/07\/smashballoonsite.png\")
<\/a><\/figure>\n![\"The](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/02\/wp-plugins-addnew.png\")
<\/figure>\n![\"Installing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2018\/10\/wpadmin-plugins-addnew-reviewsfeedpro.png\")
<\/figure>\n![\"Verifying](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2018\/10\/reviewsfeedpro-license.png\")
<\/figure>\nStep 2: Create a TripAdvisor Review Feed<\/h4>\n
![\"Creating](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2018\/10\/reviewsfeedpro-creating-reviews-feed.png\")
<\/figure>\n![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeed-add-source-tripadvisor.png\")
<\/figure>\n![\"TripAdvisor](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/tripadvisor-yamas-url.png\")
<\/figure>\n![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeed-add-source-tripadvisor-url.png\")
<\/figure>\n![\"TripAdvisor](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeed-yamas.png\")
<\/figure>\nStep 3: Customize Your TripAdvisor Reviews Feed<\/h4>\n
![\"Selecting](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeed-templates.png\")
<\/figure>\n![\"TripAdvisor](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeed-pro-yamas-editor.png\")
<\/figure>\n\n
![\"The](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeed-pro-yamas-editor-layout.png\")
<\/figure>\n\n
![\"Customizing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/sb-reviewsfeed-pro-yamas-editor-loadmore.png\")
<\/figure>\n![\"Filtering](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeed-pro-yamas-editor-filters.png\")
<\/figure>\n![\"Moderation](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeed-moderation.png\")
<\/figure>\nStep 4: Embed TripAdvisor Reviews in WordPress<\/h4>\n
Embed TripAdvisor Reviews on a WordPress Page<\/h5>\n
![\"Embedding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeed-yamas-editor-embed.png\")
<\/figure>\n![\"Choosing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeededitor-wordpressorg-embedfeed-page.png\")
<\/figure>\n![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeededitor-editor-embed-addtohome.png\")
<\/figure>\n![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/yamas-blockeditor-add-reviewsfeed.png\")
<\/figure>\n![\"Choosing](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/yamas-blockeditor-add-reviewsfeed-selectfeed.png\")
<\/figure>\n![\"TripAdvisor](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/yamas-blockeditor-add-reviewsfeed-loaded-moved.png\")
<\/figure>\n![\"TripAdvisor](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/livesite-yamas-tripadvisor-reviews-feed.png\")
<\/figure>\nEmbed TripAdvisor Review Widget in the WordPress Sidebar or Footer<\/h5>\n
<\/figure>\n![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeededitor-wordpressorg-embedfeed-widget.png\")
<\/figure>\n![\"Adding](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/yamas-widget-add-reviewsfeed.png\")
<\/figure>\n![\"Selecting](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/yamas-widget-add-reviewsfeed-selectreviews.png\")
<\/figure>\n![\"TripAdvisor](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/yamas-widget-add-reviewsfeed-loaded.png\")
<\/figure>\n![\"TripAdvisor](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/livesite-sidebar-yamas-tripadvisor-reviews-feed.png\")
<\/figure>\nHow to Manage and Troubleshoot Your TripAdvisor Reviews Feed<\/h4>\n
Reviews Feed Not Displaying<\/h5>\n
![\"Error](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeed-support-systeminfo.png\")
<\/figure>\nNew Reviews Not Appearing Immediately<\/h5>\n
Troubleshooting an Optional API Connection<\/h5>\n
![\"Checking](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2025\/10\/reviewsfeed-settings-manageapikeys.png\")
<\/figure>\nBonus Tip: How to Show Your Google, Facebook, and Yelp Reviews in WordPress<\/h4>\n
![\"A](\"https:\/\/www.wpbeginner.com\/wp-content\/uploads\/2018\/10\/reviewsfeedpro-editor-google-reviews.png\")
<\/figure>\nFrequently Asked Questions About Showing TripAdvisor Reviews in WordPress<\/h4>\n
Keep Exploring: How to Add More Social Proof to Your WordPress Site<\/h4>\n
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